Norton Financial Identity Protection eBook

Learn about the cyberthreat landscape and what you can do to help protect your customers. norton.com/partner

Identity protection: The role financial industries play in helping keep their customers safe online

Learn about the cyberthreat landscape and what you can do to help protect your customers.

lifelock.com/partner

Cyberthreats are increasing, and customers’ financial assets could be at risk

Financial institutions should incorporate Cyber Safety offerings into their value-added services to not only support industry regulations — but to enhance customer satisfaction by offering a product that can help protect their assets and identity. Cybercrime and ransomware attacks have increased dramatically, and many of your customers may not know where to look for protection.

Cybercrime is on the rise

Identity theft is a large and growing problem

353 million

3 seconds

From 2021 through 2023, US cybercrime rose by 72%, with at least 353 million individuals impacted

There’s a victim of identity theft in the US every 3 seconds 4

75 million

48%

Over 75 million Americans have been affected by identity theft 5 The IRS flagged $16.5 billion in tax refunds for possible identity fraud in 2024 $16.5 billion

In 2023, 48% of reports to the US Consumer Sentinel Network involved fraud and 19.2% involved identity theft Cybercrime losses in the US increased to $12.5 billion in 2023 , up from $10.3 billion in 2022 $8 trillion

1 Identity Theft Resource Center Data Breach Report, 2023 2 Consumer Sentinel Network Data Book 2023 3 FBI Internet Crime Report 2023 4 Based on an online survey of 5,004 U.S. adults conducted by The Harris Poll on behalf of Gen™ (formerly NortonLifeLock), January 2023 5 The study was conducted online within the United States by Dynata on behalf of Gen from March 6th to March 22nd, 2024 among 1,003 adults ages 18 and older

Breaches are on the rise and can have a wide range of consequences

1 in 3 Americans’ SSNs are at risk for identity attacks due to recent data breaches

75% of Americans have had their SSNs exposed due to breaches

SSNs sold on the dark web have increased from 8 million before 2024 to over 300 million

IoT devices and their vulnerabilities

IoT device usage is projected to exceed 15 billion by 2025 and 25 billion by 2030. 6 Cybercriminals are relying more on social engineering tactics to deceive people into opening phishing emails and clicking on links that contain malware. While phishing attempts are not new, cybercriminals have become more personalized in their cyberattacks, making them appear more legitimate. They target businesses and services that store private customer data, which is the most valuable asset in e-commerce. 7 Once cybercriminals gain access to that data, they can use it for identity theft, fraud, and other cybercrimes.

Risks to Online Privacy • 82% of American consumers are concerned about the use of AI by criminals to steal someone’s identity. 8 • 51% of US consumers admit to accepting certain risks to their online privacy for convenience. 9 • 50% of Americans worry about cyberthreats, but lack the knowledge to effectively safeguard their data and privacy. 10 Without the expertise to protect their assets, customers may look to their financial institutions for help.

6 “Addressing the Complexities of Cybersecurity at Fintech Enterprises,” ISACA Journal, Oct. 5 2022. 7 “Cyber security threats: A never-ending challenge for e-commerce," Frontiers in Psychology, Oct. 19, 2022. 8 ”Majority of Americans worry AI will be used for cybercrimes,” Nationwide, Nov. 20, 2023. 9 ”Nearly 1 in 3 Americans report being a victim of online financial fraud or cybercrime,” Ipsos, December 1, 2023 10 ”How Americans view data privacy,” Pew Research Center, October 18, 2023.

Why partner with LifeLock

Help reduce expenses associated with digital scams claims for your bank As digital scams become more sophisticated, customers are at risk of experiencing financial losses – and often turn to their bank to help with resolution. Our Cyber Safety solutions can assist your customers with monitoring for identity theft and help protect them against those scams, thereby helping protect them from becoming a victim and helping reduce the associated expenses for your bank. Generate additional streams of revenue Establish new revenue streams and sources of income for your financial institution by adding LifeLock solutions, all while helping protect your customer’s identity, security, and privacy. Enhance customer trust and retention Offering these services demonstrates your commitment to customers’ financial safety and well-being, helping improve customer retention and satisfaction. Stand out from the competition Differentiate your financial services from your competitors, position yourself as a more comprehensive financial service provider, and stay top-of-mind with your customers with a Cyber Safety solution they’ll rely on every day. Attract new customers By offering new value-added products and solutions, you’ll be able to attract additional customers who are seeking innovative and reliable financial services.

Elevate the customer experience with a powerful, comprehensive Cyber Safety solution Your customers want to build a connection with your brand – and we’re here to help you deliver that. LifeLock is robust, easy to use, and empowers your customers with the peace of mind t hey deserve. Help ease the burden on your Customer Service team By integrating LifeLock’s identity protection services, financial institutions can help streamline Customer Service cases related to fraud and identity theft. Our solutions help optimize the protection process, ultimately leading to higher customer satisfaction and a more efficient resolution of issues. Help deliver a wider range of identity protection alerts to your customers In addition to your financial institution’s existing notifications for unusual card activity, LifeLock can extend the range of alerts to include potential identity threats such as new account openings, unauthorized credit inquiries, and compromised personal information on the dark web. These additional alerts help increase customer awareness and enable them to take action before any significant damage occurs.

LifeLock is a leader in identity theft protection and can help financial institutions protect their customers’ digital lives.

The power of the LifeLock brand Your customers are your most valuable assets; protecting them is our priority. Stay one step ahead of cybercriminals and the competition by offering solutions to help protect their identity, security, and privacy. LifeLock, trusted by millions, is a leader in identity theft protection. Our high brand awareness, combined with award-winning products and services, perfectly positions us to help you develop a new innovative portfolio.

Innovation Combining your expertise in financial services and our knowledge of identity protection, we can build a portfolio of solutions that will help protect your customers’ digital lives. †

Provide peace of mind with our robust Cyber Safety solutions • LifeLock Identity Theft Protection • LifeLock Home Title Protect • LifeLock Identity Advisor • Norton 360 • Norton 360 with LifeLock • Privacy Monitor Assistant

#1 most trusted identity theft protection brand LifeLock is a leader in consumer Cyber Safety. We can help safeguard your customers against identity theft, online threats and scams, and financial loss. Award-winning portfolio Our acclaimed products and services help you diversify and expand your product offerings, and connect better with your customers.

Customizable solutions Co-brand our app with your brand’s look and feel, or embed our solutions into your own user experience, deployed via SDKs and APIs. Value-added solutions Our practical Cyber Safety tools are easy to deploy and simple to deliver to your customers as a value-added service.

• Norton Secure VPN • Norton AntiTrack and more...

Strong brand recognition and proven experience Offering the most comprehensive protection on the market solidifies your commitment to helping protect their assets.

Customer Satisfaction Award Winner

Overall Leader Award Winner

10 † The LifeLock alert network includes a variety of product features and data sources. Although it is very extensive, our network does not cover all transactions at allbusinesses, so you might not receive a LifeLock alert in every single case.

User-friendly apps and services with quick, accessible assistance

Identity theft protection should be as intuitive and easy to use as other digital applications. LifeLock apps, sites, and services have been designed with users in mind. White-glove approach to customer support

Cybercriminals can target any customer, which is why you need a partner who can provide

holistic solutions that include U.S.-based call centers, 24/7 support services, and dedicated identity restoration specialists with the largest consumer Cyber Safety support team in the world.

LifeLock has a proprietary Alert Platform, which monitors hundreds of millions of data points a second.

Million Dollar Protection Package ††† If your customer becomes a victim of identity theft while a member, LifeLock’s Million Dollar Protection Package is here to help. We offer a robust protection package, with coverage of up to $3 million for each enrolled member on our most comprehensive plans. If needed, we will also provide lawyers and experts who can help resolve the case.

for Stolen Funds Reimbursement

for Expense Reimbursement

for Lawyers and Experts

††† Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Select. And up to $1 million for coverage for lawyers and experts if needed, for all plans. Benefits under the Master Policy are issued and covered by United

Visit us at LifeLock.com/partner

Gen is a global company with a family of trusted consumer brands. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, and identity protection to more than 500 million users in more than 150 countries.

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